Rose-colored priming effects: Life satisfaction and affective priming

The authors hypothesized that individual differences in life satisfaction would be systematically related to memory networks favoring positive to negative affective priming. To examine this prediction, three studies involving a total of 198 undergraduate participants were conducted. Four tasks were used in the three studies, and each task was fairly distinct in nature. In all tasks, positive and negative affective priming effects were calculated by examining facilitation in relation to consecutive positive stimuli (i.e., a positive priming effect) vs. consecutive negative stimuli (i.e., a negative priming effect). In all studies, life satisfaction interacted with the relative magnitude of positive and negative priming effects, such that higher levels of life satisfaction were associated with a larger positive priming effect and a smaller negative priming effect. The studies significantly extend the view that there is an intimate relationship between life satisfaction and the mental organization of positive vs. negative concepts in memory.